2014 Opening Session Speaker

Gyna Machelle Bivens

Gyna Machelle Bivens

Gyna M. Bivens is a non-profit executive who also serves as a member of the Fort Worth City Council

Non-Profit Professional: North Texas LEAD

The former broadcast journalist serves as President and Executive Director of North Texas Leaders and Executives Advocating Diversity (LEAD)

This CEO-created organization connects major employers with college-degreed experienced professionals. More than 600 LEAD candidates have found employment as engineers, attorneys, financial professionals, human resources experts and many other professions. 

Civic Leader: Fort Worth City Council

Ms. Bivens was sworn in to the Fort Worth City Council on July 9, 2013, after winning her first bid for public office with 57% of the vote. She ran on a campaign to

  • Enhance the lives of senior citizens
  • Bring economic revitalization to District 5
  • Improve communication between citizens and City Hall

Her district expands east to Dallas Fort Worth International Airport and west to areas of Polytechnic.

Journalist: Radio and Television

Ms. Bivens worked in radio, television and corporate America before entering the world of non-profits. 

She was the first African American full time reporter/anchor in Lubbock when she accepted a position at KCBD-TV. Her next television job at KMOL-TV was in San Antonio where she covered criminal courts and city government. 

Public Information Manager: City of San Antonio

Ms. Bivens's next job would take her to city government. Out of 104 applicants, she was selected as the City of San Antonio’s Public Information Manager. It was in the 1980’s at a Texas Municipal League of Cities conference that she introduced “Call City Hall” to other municipal public information officers.  Until then, most cities used their cable access channels to simply run listings of city meetings—without the use of video. 

One of her most proud moments came when she was trusted to handle media credentialing for a Presidential visit. 

These visits were always handled by the White House, but we were fortunate to have a Reagan Advance Man on staff in San Antonio, and the Reagan White House welcomed the idea to attract more local media.   

Another event capturing network media attention came when Ms. Bivens served as media handler for the relocation of the historic Fairmount Hotel. Developers came to City Hall to request media support from Ms. Bivens' staff after paid PR contractors could not get media traction. The result was a multi-day media campground that attracted global media attention. The move of the former brothel was entered in the Guinness Book of World Records.

Journalist: Home to Fort Worth

After four years as the San Antonio's Public Information Manager, Gyna returned to her home town of Fort Worth and found herself back at her very first radio station. After working at KKDA and KRLD, she was hired to run the Fort Worth bureau of Channel 4 FOX 4 station.



Alisa Jones, Director, Continuing Education Services



Updated August 26, 2014


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