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Marketing is the science of using analysis, research and market segmentation to identify appropriate target markets.

Marketing professionals increase brand awareness and develop effective advertising and merchandising to promote and sell products and services that meet consumer needs.

Our Marketing Program (2.26 MB PDF will open in a new window) helps develop your skills in the areas of:

  • Advertising and promotion
  • Communications
  • Customer relationship management (CRM)
  • Research and strategies
  • Retailing and selling



Trinity River Campus
Alicia Lupinacci, Ph.D., Chair
TREF 6404E

Mary Virginia Hallak, Career & Technical Academic Advisor
TREF 4129E



Updated September 18, 2015


Tarrant County College District 1500 Houston Street Fort Worth, Texas 76102 • Information Center: 817-515-8223 Hearing / Speech Impaired (TTY)
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