Marketing is the science of using analysis, research and market segmentation to identify appropriate target markets.
Marketing professionals increase brand awareness and develop effective advertising and merchandising to promote and sell products and services that meet consumer needs.
Our Marketing Program (2.26 MB PDF will open in a new window) helps develop your skills in the areas of:
- Advertising and promotion
- Customer relationship management (CRM)
- Research and strategies
- Retailing and selling
Trinity River Campus
Alicia Lupinacci, Ph.D., Chair
Mary Virginia Hallak, Career & Technical Academic Advisor
Updated September 18, 2015