COLLEGIAN ADVERTISING RATES FALL 2007-SPRING 08

About The Collegian

The Collegian
828 Harwood Road
Hurst, TX 76054-3299
817-515-6619 / FAX 817-515-6767

Except for holidays, examination periods, summer, and conventions, The Collegian is published weekly on Wednesday mornings and is free to the TCC population.

Advertising Policy

The Collegian accepts legitimate advertising, reserving the right to reject or edit advertising copy that is libelous; promotes academic dishonesty; violates postal regulations or federal, state or local laws; or encourages discrimination against or exploitation of any individual or group.

Advertisements for alcoholic beverages, drugs, tobacco products, or any advertising determined to be in poor taste will not be accepted.

Position requests will be honored whenever possible, but The Collegian does not guarantee positioning.

Copy Regulations

Composition, photography and artwork produced by The Collegian becomes property of the TCC Student Publications and may not be used or reproduced withour prior written consent of the Director of Student Publications.

National Representatives

• All Campus Media Company
• 360 YOUTH

Affiliations

• Texas Intercollegiate Press Association
• Texas Community College Journalism Association
• Associated Collegiate Press
• Rocky Mountain Collegiate Media Association

Personnel

Director of TCC Student Publications	Eddye Gallagher
Business Manager	Stacy Luecker
Advertising Director	Tina Anders

TCC Market/Circulation

Student Body (FALL 2005)	35,018
NE Campus enrollment figures for Fall 2005	13,320
NW Campus enrollment figures for Fall 2005	7,810
South Campus enrollment figures for Fall 2005	10,246
SE Campus enrollment figures for Fall 2005	9,619
Faculty/Staff	1,101
Average weekly circulation (Fall and Spring)	10,000

Campuses

May Owen Center
1500 Houston Street
Fort Worth, TX 76102
817-515-5100

Northeast Campus
828 Harwood Road
Hurst, TX 76054
817-515-6100

Northwest Campus
4801 Marine Creek Parkway
Fort Worth, TX 76179
817-515-7100

Southeast Campus
2100 TCJC Parkway
Arlington, TX 76018
817-515-3100

South Campus
5301 Campus Drive
Forth Worth, TX 76119
817-515-4100

How to Calculate Advertising Cost

1. Multiply the number of columns (maximum 6) by height (in inches). 2 x 3 ad (2 columns x 3 inches) = 6
2. Multiply by the number of times the ad will run. Ad will run in 3 issues. 6 (column inches) x 3 (issues) = 18 (discount applies when this number is 50+).
3. Multiply by the advertising rate. 18 x $7.90 = $142.20 (This is the total cost).

Space Examples

     4. Column width measurements : 1 column = 2.003"

Display Advertising Rates

Local Open Rate	$7.90
National (business outside D/FW)	$11.50
In House (TCC)	$2.80

Frequency Discounts

Local Annual Contract Rates-total inches run during one 12-month period:

50+ column inches	$7.11
100+ column inches	$6.71
150+ column inches	$6.32
200+ column inches	$5.92
250+ column inches	$5.53
500+ column inches	$5.13

Advertiser may contract for ads for one full semester (13 issues) and receive a 35 percent discount off the Open Rate. Only one discount applies per contract.

Classified Rates

Display - minimum 1 column inch

Local Open Rate (Contract Rates are Available)	$8.30
National (business outside D/FW)	$11.90
Agency Commission	Add to open rate

Word

Minimum Word Ad Size	10 words
TCC Student/Faculty/Staff Rate	15¢ per word
Non-Student Rate	50¢ per word

Classified word ads are prepaid - not invoiced.

Additional Options

Special Symbols	$1.50
Boldface Type	$1.00
All Caps	75¢

Color Rates

Spot Color	$75.00 per color
Process Color	$225.00

Preprinted Inserts

Preprinted Inserts	$50.00 per 1,000
Minimum Order	3,000

Inserts must be sent six days prior to publication directly to:

Special Services

Copy Change (after initial approval)	$12.00
Custom Artwork	$20.00
Photography	$35.00
Logo & Signature Design: Unlimited Release	$150.00

Political Advertising

All political advertising must be paid in advance and plainly identify the sponsor of the advertisement and bear the words "Paid Political Advertisement."

All political advertisers receive the same rate as other advertisers.

Commission & Payment Terms

1. Advertising is on a cash-only basis until credit application has been approved. Visa, MasterCard, American Express and Discover are welcome--$15 minimum charge.
2. For advertising agencies, local rates are net (non-commissionable). Advertising agency accounts outside the D/FW metroplex will be charged national rates, which are gross (commissionable) rates.
3. Make all checks payable to The Collegian. A $15 service charge will be made for each returned check.
4. Advertiser is responsible for full cost of space reserved if ad is cancelled after the deadline.

Submitting Files

When submitting advertising files for publication, please use any of the following formats:
.PDF (preferred)
.jpg
.eps
Adobe Illustrator with all fonts as outlines
Word files are accepted but exact reproduction is not guaranteed.

Please do NOT sent Publisher or .GIF images.

All files should be e-mailed to stacy.luecker@tccd.edu