New advertising ploy uses Jesus appeal
by Nick Nance, managing editor

    What would Jesus drive?

   This is the question recently posed by a religious organization in a television commercial.

   Apparently, the commercial is intended to influence followers to purchase more fuel economic vehicles.

   Unfortunately, the genius in charge of the advertisement forgot one simple thing: Jesus did not drive.

   Why does a religious group care what car anyone drives? This ploy sounds as though environmentalists are using religion as an avenue to spread their message.

   Religious groups are intended to spread the word of their holy being. Why do these organizations care what soccer moms bus their kids around in?

   The point is they don’t. Religion has become a business. There is good that comes from organized religion. However, I think money talks.
   I believe this religious group is now seeing the money pour in from environmentalist groups who have lost some of their influence over the last few years.

   There is no better avenue to impact or manipulate a person’s life than through religion. Now, religion is used to encourage more fuel-efficient vehicles on the road.

   Now, when the family, I’ll call them the Smiths, with two and a half kids, a dog and a cat go to pick out a car, they will be faced with the question of what would Jesus drive?

   Do they pick the gas guzzling but spacious Suburban or the Honda that gets 65 miles a gallon, but has room enough for only the dog?

   I really don’t think it is going to matter in the quest for an afterlife.

   All this means is the group will make some people think they made the wrong choice in their vehicle purchase.

   Such actions merely increase peer pressure within this group. Those who are preaching not to judge one another are passing judgment.

   Now the Smiths will have to deal with not being accepted because they selected a vehicle that gets 15 miles a gallon over the 65-miles-to-a-gallon vehicle.

   I hear people complain about the government’s telling people to do things they don’t want to do with their life and money. But very few people question the intent of a so-called religious group.

   Jesus did not drive.

   More importantly, I doubt that getting into heaven and seeing God will be impacted by one’s vehicle. This tactic is peer pressure disguised by the partnership of a religious group and environmentalists.

   I have developed more questions than answers in my attempt to understand the logic behind this strategy. This group has asked what Jesus would drive.

   My question to the group is what kind of statue would Jesus have in his car? If it was of himself, wouldn’t that make him narcissistic?

   If Jesus had a fish on his bumper, would it say Darwin? If you saw the fish, you would already be following Jesus’ car.

   Lastly, can Jesus get road rage?

   Would Jesus point the direction to heaven with a series of hand gestures when the lawn truck full of migrant workers cut him off?