Marketing

Quick Facts
- Pathway: Business & Industry
- Campus:
Marketing professionals promote products and services to consumers, develop relationships, collect research data, and analyze market trends.
Request Info About TCC
Fill out the form to receive more information about Tarrant County College.
Explore on This Page
Our Program
Why Choose Marketing?
- Learn in-demand skills—almost all industries use market research
- Work individually or with a team to design, collect, analyze, and present data findings
- Develop marketing skills you can use in professional settings
Prepare for What You Will Do at Work
- Monitor and predict market and sales trends
- Collect, assimilate, and use statistical software to analyze consumer data
- Design and plan promotional campaigns, prepare sales literature, and assemble media kits
- Research, analyze, and market products and services
- Brand and coordinate events to display and demonstrate products and services at trade shows
Marketable Skills You Will Learn
- Critical thinking
- Reasoning
- Communication
- Personal and social responsibility
- Teamwork
- Computer literacy
Before You Enroll, Think About:
- You will need to be able to communicate effectively in all formats.
- You will benefit from having an inquisitive mind that enjoys searching for facts and analyzing data.
- You will need to keep up with innovations in specialized data base and customer relationship management (CRM) systems.
- You will need to have an understanding of computer technology.
Need a boost to get ready for college?
Talk to your advisor about Developmental Studies if your TSI scores say you need some help in math or reading and writing.
Degrees & Certificates
Explore the TCC Catalog and view the list of courses you will need to take for your degree or certificate.
Degree
Certificates
Level 1
Level 2
How Much Time & Money to Finish?
2026–2027 Academic Year
| Degree or Certificate | Program Title | Semester Credit Hours | Total Tuition & Fees |
|---|---|---|---|
| AAS | Business Administration—Marketing | 60 | $4,440 |
| CRT1 | Digital Marketing | 21 | $1,554 |
| CRT2 | Social Media Marketing | 45 | $3,330 |
| OSA | Marketing | 12 | $888 |
Notes:
- Tuition is based on in-state, in-county rates.
- Totals do not include textbooks and other materials.
Continuing Education Programs
Time commitments and fees vary depending on the course.
Earn More Choices & More Money
Transfer to a college or university to continue your studies. Earning a bachelor’s degree opens the door to career and promotion opportunities.
For example, you will be ready to work toward:
- Bachelor's in Marketing
- Bachelor’s in eMarketing
- Bachelor’s in Public Relations & Marketing
Next steps
- Talk to your advisor about planning for transfer
- Explore transfer schools
Start on Your Pathway!
Contact
TCC Trinity River
Alicia Lupinacci, Ph.D.
Marketing Coordinator
Call 817-515-1874
TCC Connect
Craig A. Clark, M.A.
Program Coordinator/Instructor of Marketing
Call 817-515-8088
Email craig.clark@tccd.edu
Career Advising
Get help with academic planning.
Updated September 29, 2026