Marketing

Quick Facts

Marketing professionals promote products and services to consumers, develop relationships, collect research data, and analyze market trends.

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Our Program

Why Choose Marketing?

  • Learn in-demand skills—almost all industries use market research
  • Work individually or with a team to design, collect, analyze, and present data findings
  • Develop marketing skills you can use in professional settings

Prepare for What You Will Do at Work

  • Monitor and predict market and sales trends
  • Collect, assimilate, and use statistical software to analyze consumer data
  • Design and plan promotional campaigns, prepare sales literature, and assemble media kits
  • Research, analyze, and market products and services
  • Brand and coordinate events to display and demonstrate products and services at trade shows

Marketable Skills You Will Learn

  • Critical thinking
  • Reasoning
  • Communication
  • Personal and social responsibility
  • Teamwork
  • Computer literacy

Before You Enroll, Think About:

  • You will need to be able to communicate effectively in all formats.
  • You will benefit from having an inquisitive mind that enjoys searching for facts and analyzing data.
  • You will need to keep up with innovations in specialized data base and customer relationship management (CRM) systems.
  • You will need to have an understanding of computer technology.

Need a boost to get ready for college?

Talk to your advisor about Developmental Studies if your TSI scores say you need some help in math or reading and writing.

Degrees & Certificates

Explore the TCC Catalog and view the list of courses you will need to take for your degree or certificate.

Degree

Certificates

Level 1

Level 2

How Much Time & Money to Finish?

2026–2027 Academic Year

Degree or Certificate Program Title Semester Credit Hours Total Tuition & Fees
AAS Business Administration—Marketing 60 $4,440
CRT1 Digital Marketing 21 $1,554
CRT2 Social Media Marketing 45 $3,330
OSA Marketing 12 $888

Notes:

  • Tuition is based on in-state, in-county rates.
  • Totals do not include textbooks and other materials.

Continuing Education Programs

Time commitments and fees vary depending on the course.

Earn More Choices & More Money

Transfer to a college or university to continue your studies. Earning a bachelor’s degree opens the door to career and promotion opportunities.

For example, you will be ready to work toward:

  • Bachelor's in Marketing
  • Bachelor’s in eMarketing
  • Bachelor’s in Public Relations & Marketing

Next steps

Start on Your Pathway!

Contact

TCC Trinity River

Alicia Lupinacci, Ph.D.
Marketing Coordinator

Call 817-515-1874

Email alicia.lupinacci@tccd.edu

TCC Connect

Craig A. Clark, M.A.
Program Coordinator/Instructor of Marketing

Call 817-515-8088

Email craig.clark@tccd.edu

Career Advising

Get help with academic planning.

Updated September 29, 2026