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Business & Industry Pathway


Quick Facts

Marketing professionals promote products and services to consumers, develop relationships, collect research data, and analyze market trends.

Explore on This Page

Job Titles & Career Info

Our Program

Why choose Marketing?

  • Learn in-demand skills—almost all industries use market research
  • Work individually or with a team to design, collect, analyze & present data findings
  • Develop marketing skills you can use in professional settings

Prepare for what you will do at work

  • Monitor & predict market & sales trends
  • Collect & assimilate consumer data & use statistical software to analyze that data
  • Design & plan promotional campaigns, prepare sales literature & assemble media kits
  • Research, analyze & market products and services
  • Brand & coordinate events to display & demonstrate products & services at trade shows

Marketable skills you will learn

  • Critical thinking
  • Reasoning
  • Communication
  • Personal & social responsibility
  • Teamwork
  • Computer literacy

Before you enroll, think about:

  • You will need to be able to communicate effectively in all formats.
  • You will benefit from having an inquisitive mind that enjoys searching for facts and analyzing data.
  • You will need to keep up with innovations in specialized data base and customer relationship management (CRM) systems.
  • You will need to have an understanding of computer technology.

Need a boost to get ready for college?

Talk to your advisor about Developmental Studies if your TSI scores say you need some help in math or reading and writing.

Degrees & Certificates

NE Northeast Campus SE Southeast Campus
NW Northwest Campus TR Trinity River Campus
SO South Campus CN TCC Connect Campus



Level 1

Level 2

Occupational Skills Awards

How Much Time & Money to Finish?

2022–2023 Academic Year

Degree or Certificate Program Title Hours Total Tuition & Fees
AAS Business Administration—Marketing 60 $3,840
CRT1 Marketing I 21 $1,344
CRT2 Marketing II 45 $2,880
OSA Marketing 12 $768


  • Tuition is based on in-state, in-county rates.
  • Totals do not include textbooks and other materials.

Non-Credit Programs

Time commitments and fees vary depending on the course.

Earn More Choices & More Money

Transfer to a college or university to continue your studies. Earning a bachelor’s degree opens the door to career and promotion opportunities.

For example, you will be ready to work toward:

  • Bachelor's in Marketing
  • Bachelor’s in eMarketing
  • Bachelor’s in Public Relations & Marketing

Next steps

Start on Your Pathway!


Trinity River Campus

Alicia Lupinacci, Ph.D.
Marketing Coordinator

Call 817-515-1874


Trinity River Campus

Tyson McMillan, Ph.D.
Chair of Computer Science & Business

Call 817-515-1131


Trinity River Campus

Matt Spohn
Career Advisor

Call 817-515-1276


Updated January 20, 2023